Top 3 Rules to Getting Your Money Out of Marketing Videos, EVERYTIME.
What do the most successful marketing videos have in common?
If you had all the money in the world to spend on a marketing video, what do you think it would look like?
What do you think is the key ingredient for your marketing efforts to make the most amount of profit?
Lots of questions, I know, but it’s important to think through them before starting anything new. At the start of the year companies are usually looking to execute on some of their marketing budgets but if you can follow these three simple rules, not only will you save a lot of money, but you’ll start to see how powerful your brand can be in the market with very little effort.
Here’s the formula most companies I talk to wants to follow:
- CEO talking to the camera explaining in painstaking detail what their company does.
- Lot’s of glamor shots of the product and/or service.
- End with their logo and/or the team waving at the camera.
Needless to say, this marketing video will never see $1 of return.
Why is that?
Simply put, it’s because they don’t know our 3 rules of creating money-making marketing films. These rules have been learned in blood by yours truly while building my own business over the past 7 years, so it’s my joy to save you some of that pain.
Don’t make the video directly about you or your business. I know this sounds odd but here’s the deal. Your customers, they’re not you. When they see you speaking at them from your ad, they immediately tune you out because they don’t see themselves. No matter the movie or story, we all put ourselves in the shoes of the hero. If that hero is someone we can’t relate to, we’re out. So rule one, make a video about your customers.
Don’t treat your video like a court case. Contrary to popular belief, your product and/or service is not on trial. A marketing film shouldn’t be a laundry list of why people should buy your stuff. Do you see brands like Rolex talking about how well their watches keep time? NO! They show Brad Pitt wearing one as he whisks some damsel in distress off into the sunset. No one is checking to see how many gears it has at that point. More technical info does come into play later in the client relationship but I’ll save that topic for another day.
Show a story, don’t tell one. There’s a lot of psychology behind this one but think of it in terms of your competition. Scroll through Facebook or LinkedIn and you’ll see them, yapping away in front of the camera along with 99% of the rest of people trying to sell stuff. If you can “show” a story vs. “tell” a story, the scrolling will stop.
I’m not trying to oversimplify this but if you follow through on these three simple rules, 2022 will be a benchmark year for your company.
I have a lot more to share with you all but this will at least give you a great start to the new year.
If you don’t want to wait for the next blog post to learn more about how to get the most out of your marketing this year, just call/email us. No sales pitches, just help with what you’re struggling with.
ONE LAST THING!
We had a really fun year with some very inspiring clients. We’ve added a few of their videos to the website so make sure to check out:
Link: Insane Forensics
Link: Bush’s Chicken
God bless you in your entrepreneurial endeavors and may this be a year of shattering never-before realized goals.