Just Below the Surface
The beauty of this ad is that it’s not about a product. The video is about a product’s demographic. If you’re struggling to keep your market’s attention, try to speak from their perspective.
This story is about three seemingly ordinary individuals who are all living in obscurity. BUT, behind closed doors, we see the stirrings of greatness begin to break through.
How does your brand help people feel? That’s our starting point.
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