Bush’s Chicken, Simply the Best Marketing
How does a local chicken franchise compete against the likes of Church’s, Chic-fil-A, and Popeyes?
Make better Chicken. Right?
Although having an amazing product helps, it’s actually not the main driver behind why people choose Bush’s over their competition. That’s why understanding the marketing behind your products is so important!
In this ad, we focused on the values of coming together during the holidays and connected that to the warmth and comfort of a Bush’s Chicken meal. Now we can start associating families being together with the brand. That’s when a company really stands out from the competition.
This is the power of Cinemarketing. If you’re looking for more information on how this process works, please fill out the contact form below. We love helping companies reach their most ambitious goals.